blog consolidation | 6th time is the charm?Posted: April 9, 2013
*Insert vinyl-record-scratching sound here. You could call it a “re-brand” but I’m choosing to call it a consolidation.
Whatever you call it, it is the result of both the successes and failures of the blogs that came before.
At this time last year, I had 5 different blogs.
They ranged from one that share my photography, one where I talked about my opinions on gear/techniques, another that I was trying to create a community of 50mm shooters, one for my own development and finally one just for fun. At their heart, every single one was a photography blog.
The premise was that I didn’t want to have to much different stuff going on any one particular blog. Not only had I read that the most successful blogs are the ones that focus on a particular niche, I prefer to read blogs that fit that description.
The two blogs that I read all the time are:
By Thom – Thom Hogan’s blog satisfies my nerdy, gear-head side but in an intellectual (rather than just spec-based) way. It’s not the prettiest blog in the world, but I appreciate his unique way of viewing and explaining all things in the Nikon world.
Strobist – this blog by David Hobby is the “go-to” resource for information and inspiration for anyone interested in leaning about using flashes/strobes off their camera to fulfill their creative vision. He’s another example of a blogger where his personality comes through his writing and I read because I like what he has to say.
In both cases their niche is extremely well defined. Clearly I failed at creating a specific niche where I was able to sustain momentum long enough for any real success to be had. So here we go again!
If you fail 5 times, try a 6th
After some soul searching, I’ve decided to close down those other blogs, consolidate the core ideas and re-launch Photo Proventure. What can you look forward to? I’ll explain the details of the consolidation on another day but for now I can tell you this: the plan is to focus on the things that I’m passionate about, to take the best from those other blog and see how it evolves!
I hope you stay tuned.